Kids characters for Chobani Gimmies yoghurts
AD Pat Iadanza
I designed a crew of 11 playful characters for Chobani’s ‘Gimmies’ — a range of yoghurts for kids, launched across the US and Australia.
Each character was based on a flavour (like Choco Chunk Cookie Dunk, Creamy Orange Dreamy, and Poppin' Cotton Candy) and designed to feel bold and full of personality.
The project was developed in NYC and rolled out across packaging, advertising, and digital.
